In Reinventing Fire, Amory Lovins and Rocky Mountain Institute offer a new vision to revitalize business models, end-run Washington gridlock, and win the. Reinventing Fire has ratings and 24 reviews. the Kindle edition of Amory Lovins’ latest book “Inventing Fire – Bold Solutions for the New Energy Era”. Reinventing Fire: Bold New Solutions for the New Energy Era Amory Lovins Rocky Mountains Institute, A note on the energy chapters in.

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Bold Business Solutions for the New Energy Era offers market-based, actionable solutions integrating transportation, buildings, fife, and reinvennting.

Digging up and burning the deposits of ancient sunlight stored eons ago in primeval swamps has transformed human existence and made industrial and urban civilization possible. But the biggest hidden costs are economic and military. Those military costs are about ten times what we pay fier buy oil from the Persian Gulf, and rival total defense spending at the height of the Cold War. Any costs to health, safety, environment, security of energy supply, world stability and peace, or national independence or reputation are extra.

And even if fossil fuels had no hidden costs, they are all finite, with extraction peaking typically in this generation. Making a dollar of U. Many other countries have lately pulled ahead of the United States in capturing the burgeoning potential for greater energy productivity and more durable and benign supplies.

Europe as a whole is going in the same direction, led by Germany, and now Japan and China are moving that way.

What could the U. Inthe United States excluding noncombustion uses as raw materials used 93 quadrillion BTU of primary energy, four-fifths of it fossil fuels. Official projections show this growing to quads in Natural gas saved through more-efficient buildings and factories could be reallocated to cleaner, cheaper, and more efficient combined-heat-and-power in industry though we conservatively assume none in buildingsto displacing oil and coal in buildings and factories, and optionally to fueling trucks.

The remaining gas use, which is probably conservatively high, could phase out over a few decades after Aamory is already underway, driven inexorably by innovation, competition, and customer preferences.


Just as whale-oil suppliers ran out of customers in the s before they ran out of whales, oil and coal are amoty uncompetitive even at low prices before they be come unavailable even at high prices. Realizing this potential does not require business to take a hit or suffer a loss.

Actually, the suggested investment portfolio considerably outperforms these hurdle rates: These are among the highest and least-risky returns in the whole economy. Counting the important hidden benefits and costs to health, productivity, security, etc. The notion that U. The net effect of the Reinventing Fire transition on jobs would be at worst neutral and probably significantly positive, again without counting potentially dominant gains in competitive advantage that could stabilize or reverse the decline of some major U.

Net-job analyses in transportation, buildings, industry, reinvwnting electricity reveal much uncertainty and complexity, but clearly, getting off oil and coal would harm neither the economy nor employment, and would probably benefit both very substantially. This fits the latest data in the marketplace: Countries with more coherent transitional policies are already further ahead. Germany, which has staked its energy future on an efficiency-and-renewables transition, already has fuller employment than it did amogy the Great Recession.

In essence, Germany pays its own engineers, manufacturers, and installers rather than buying natural gas from Russia, and that investment shift is already paying off. Failure to shift to efficiency and renewables also gravely harms national security—by spreading rather than limiting nuclear weapons, creating rather than removing attractive terrorist targets, exacerbating rather than relieving global poverty and inequity, fueling rather than soothing global tensions and instabilities, and sending military forces on more and riskier missions rather than fewer and safer.

Incumbent industries that extract, supply, and use fossil fuels are a major force. They must adapt to these new conditions and requirements just as they always have to many kinds of change. But change need not harm their strategic prospects.

Hydrocarbons are generally worth more as a source of hydrogen and organic molecules than as a fuel. Hydrocarbon and electricity companies have important assets, capabilities, and skills whose judicious deployment will be vital to a successful energy transition.


Moving beyond oil and coal can harness those advan tages in ways that sustain fird, diversify options, and manage risks. The firms that do this first should beat the laggards.

Amory Lovins: A year plan for energy | TED Talk

This is not merely a matter of normal domestic industrial evolution but of global revolution, because extraordinary competition from abroad—most of all from China and Europe, but rapidly spreading around the globe—leaves American industries little choice. But encouragingly, much of the innovation and rapid scale-up now occurring worldwide is coming from the global South, driving economic development that can help make people everywhere lovinss, happier, richer, and more peaceful.

The key barrier to success is not inadequate technologies but tardy adoption. Our analysis assumes that on average, the entire United States will ramp up over decades to the rates of efficiency and renew ables adoption that the most attentive states have already achieved. Whatever exists is possible. In a nation tired of gridlock, this transideological attractiveness and practicality is good news. Whether we most care about economy, security, or health and environment, Reinventing Fire is spherically sensible—it makes sense no matter which way around you view it.


Analytic methodologies used in Reinventing Fire, as well as the scope, limitations, and intended audience of the book. Reinventing Fire is lovns in four languages and in paperback and digital versions. Methodology for the analysis of the transportation sector in Reinventing Fire. Methodology for the analysis of the buildings sector in Reinventing Fire. Methodology for the analysis of the industry sector in Reinventing Fire.

Reinventing Fire integration model methodology. Reinventing Fire jobs model methodology.

Reinventing Fire: Bold Business Solutions for the New Energy Era

Methodology for figure in Reinventing Fre. Purchase the book Reinventing Fire is available in four languages and in paperback and digital versions. Reinventing Fire Works by Amory Lovins.