by Roland Burkart (Author). Be the first to review Das vorliegende Buch entfaltet systematisch die Perspektiven der Kommunikationswissenschaft. Der Autor. Kommunikationswissenschaft: Grundlagen Und Problemfelder. Umrisse Einer Interdisziplinaren Sozialwissenschaft: Roland Burkart: : Books. Roland Burkart. nap, New Acad. Press Volume 8 of Studienbücher zur Publizistik- und Kommunikationswissenschaft / Studienbücher zur Publizistik- und.

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On the one hand two consecutive online surveys with slightly different research interests have been carried out. The final part of the text outlines the problem of the mutual understanding in the real interactional conditions and focuses the attention on byrkart fundamental factors: What is the role of Web 2. Das Subjekt der Unterwerfung.

The results indicate a change of attitude within the entire fan community of Efterklang. JavaScript is turned off in your web browser. The concept is using the idea of simplifying and prioritising information.

November bis zum 1. The theories leading this research are diffusion theory and the framing concept. The empirical research is designed as a combination of two methods. ENGH and relationship marketing vgl.

“An Island”

Bruhn can be key. Can value framing facilitate and speed up the acquisition process? Wie kumulativ und konsonant muss kommunikationswissenschaf Informationsvermittlung sein? Changes and discrepancies withing self-evaluation questions were of particular interest.

Which type of communication proves to be more successful at which point in the diffusion process? The research identified the following frames: The author raises the question about how is it possible to understand each other in spite of the fact that the mental world is immediately inaccessible.


Showing that the possibility of the mutual understanding of egocentric subjects is a deceptive paradox helps us comprehend the anthropological foundation of this phenomenon. In general, a positive attitude towards the innovation in the beginning leads to quick adoption.

Kommunikationstheorien: ein Textbuch zur Einführung – Google Books

The major part of the text is an attempt at explanation of the role of interpretation in the process of shaping of the subject. The results of the empirical research showed that, in the case of this study, band website, social networks, and blogs had taken on the role generally attributed to mass media when it comes to spreading initial information about the innovation.

Die forschungsleitenden Theorien sind die Diffusionstheorie und das Framing-Konzept.

Diffusion theory deals with the spreading of innovations within a social network and their adoption. The study revealed changing the recipients attitude towards the innovation was successful in those cases were information about the innovation was cumulative and consonant.

Welche Rolle spielen Web 2. The success of Framing can be evaluated by measuring the framing effects. Additionally the survey aimed to trace the burkartt process of the film within the fan community and tried to outline possible opinion leadership within the community.

The second online survey was dedicated to re-check and validate the results from the first survey. Zu welchem Zeitpunkt im Diffusionsprozess ist welche Art von Kommunikation am erfolgreichsten? The innovation decision process can be seen as the most important moment of the diffusion of innovation, as the adopter decides at this point whether he will adopt the innovation or not.

They further suggest that activating existing schemes, transforming old or establishing new schemes had been successfully executed in this case. Das Konzept war mit Screenings weltweit innerhalb eines Zeitraums von zwei Monaten sehr erfolgreich.


Furthermore this allowed to review and determine the framing effects. How cumulative and consonant must information be to activate schemes?

Concerning opinion leaders it turned out that they had contributed to the diffusion process most successfully through face to face communication. Wie sind die Botschaften inhaltlich gestaltet oder geframed?

Which kind of messages promote or hinder the takeover decision? This paper is intended to be an introduction to the elucidation of the mutual understanding on the basis of the concept interpretation. Frames make use of established patterns in the communication process — existing schemes and strereotypes — facilitating the process of selecting, structuring and memorizing new information.

What role do emotions and exclusivity play? Results indicate that mass media messages seem too abstract and impersonal to promote successful adoptions within the diffusion process. September und es wurden insgesamt Analyseeinheiten untersucht. The concept was surprisingly successful with screenings all over the world within a period of two months. The main objective was to identify and classify frames used within those postings.

To what extend is framing able to change existing or establish of new patterns of thinking? The sample period was chosen from November 9th, to September 1st, resulting in postings to be taken into account.