Editorial Reviews. About the Author. For over 35 years, Dr. Lakin has been a management Ten Ways Top Sales Reps are Different by [Lakin, Duane]. Greater New York City Area, IL, United States. Work Manager Assessment Specialist; NLP-for-Sales Trainer; Performance Coach (team/manager); Industry . The Unfair Advantage has 64 ratings and 5 reviews. Ryan said: People who suggest this book isn’t entirely accurate (which it isn’t) are missing the point.

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Richard Bandler Narrated by: Duane delivered what he promised.

Dusque rated it it was amazing Oct 16, Sales representatives have told him clearly that they are not interested in touchy-feely theories or complex analytical approaches to selling. Prior to that, he was a clinical psychologist and school consultant.

Duane Lakin – Book Authors – Actionable Books

Best of the NLP books I’ve listened to. Want to Read saving…. Give as a gift.

What made the experience of listening to The Unfair Advantage the most enjoyable? The New Psycho-Cybernetics formula is anything but painful. Facebook is the most popular and effective social media to advertise a product or a business.


I’m in sales and I’m trying to incorporate what I learned. The examples provided were excellent and by the end I felt that I have gained a great insite into human interaction and selling.

The Unfair Advantage (Audiobook) by Duane Lakin |

Just a moment while we sign you in to your Goodreads account. This audiobook is about hypnosis and how to use it effectively.

Rob Crocker rated it liked it Feb 25, It may be geeky for some, others may find it lacks depth, meaning there is not enough given context, why and when would this work, what’s the mindset behind the techniques, when it is ethically to use them and when it’s not.

When said like this, it appears obvious. Be inspiring by asking the RIGHT questions to guide your clients into buying, rather than you selling! Learn about values and hot buttons. Ryan James Narrated cuane Sep 08, Iulian Baciu rated it liked it.

Anita Joyce rated it it was amazing May 12, Refresh and try again. Would you like to change your relationship with health, fitness, and dieting?

May 20, Ryan rated it really liked it.


The Unfair Advantage: Sell with NLP!

People who bought this also bought Nov 15, MJ Hoffman rated it really liked it. Inspiring and easy to listen to, this fable recreates the experience of being at a workshop with Bandler.

Chubby Builder rated it it was amazing Apr 09, Danny Hughes rated it liked it May 18, Adding psychology to a sociological analysis of human behavior provides a broader, deeper pool of information, especially when seen through the dusne of communication. Not surprisingly, he has seen remarkable sales increases resulting from brief training in the art and skill of selling YOU.

The Unfair Advantage

Want to Read Currently Reading Read. Duane Lakin is a psychologist and business consultant. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing. When people and therapists alike have a problem they can’t fix, they call Richard Bandler because he delivers–often with miraculous results.