E-business and e-commerce management: strategy, implementation, and practice / Dave Chaffey Chaffey, Dave, · View online · Borrow 9 editions of this work. Find a specific Collapse Edition. 2nd (1) · 3rd (3) · 4th (3) · 5th (1); more. E-BusinEss and. E-CommErCE. managEmEnt. davE ChaffEy. Strategy, ImplementatIon and practIce. Fourth edition. E-B us in. E s. s a n d. E-C. E-Business and E-Commerce Management, Fifth Edition A smarter online searching guide; Link to Dave Chaffey’s blog with a collection of articles and links .
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This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management.
The managenent, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.
Popular for its cutting-edge and contemporary ecommerde, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. It is an engaging read, packed with real-life examples and case studies. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
E-Business and E-Commerce Management: Fifth Edition – Dave Chaffey | eBay
Introduction to e-business and e-commerce 2. Supply chain management 7. Analysis and design Implementation and maintenance Glossary Index.
Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of:. It is fast becoming the de facto standard for e-business and e-commerce — for both faculty and students. Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield Eommerce of Management. Product detail Title no longer available. Product information Instructor Resources Description This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management.
E-Business and E-Commerce Management 5th Edition | Text Book Centre
How much do you need to invest in e-business? Which processes should be your priorities?
Covering all aspects of e-business including strategy, digital marketing and supply chain management, E-Business and E-Commerce Management gives you the benefit of: A structured approach to planning, implementing, assessing and improving e-business strategy for all types of organization.
The latest on managing e-business security and cutting edge e-marketing techniques such as social media and search engine optimization.
Case studies of technology leaders such as Dell, Facebook and Google, as well as start-ups and small businesses. Real-life interviews with professionals who describe their e-business strategies.
A companion website at www. Author Dave Chaffey is an e-business consultant and visiting lecturer on e-business courses at Warwick University and Cranfield School of Management. Digital Business and E-Commerce Management.